Offer clarity
Can a visitor quickly understand who you help, what you do, and why it matters?
Website conversion audit
Find the page friction that stops visitors from becoming leads.
Use this worksheet before redesigning a site or sending more traffic. It helps separate visual preference from actual conversion problems.
Printable worksheet
Use the prompts below in a planning meeting, then send ZDH the lowest-scoring area.
5ChecksPrintReady
Worksheet
Score each item from 1 to 5.
1 means weak or unclear. 5 means clear, documented, and consistently used.
Proof depth
Does the page show testimonials, results, process, FAQs, examples, or other trust signals?
CTA logic
Are calls to action specific, repeated naturally, and connected to the visitor's decision stage?
Form quality
Does the form ask enough to route the inquiry without making the visitor work too hard?
Mobile path
Can the visitor scan, compare, and submit without awkward spacing, overlap, or hidden controls?