Buyer fit
Do your leads match the market, location, budget, role, urgency, and service need you actually want?
Marketing audit checklist
A practical worksheet for finding the next growth bottleneck.
Use this page to score lead quality, website conversion, SEO, forms, sales follow-up, and execution capacity before spending more on campaigns or rebuilding your site.
Audit flow
Lead qualityConversion pathSEO visibilityFollow-up
Worksheet
Score each area before choosing the next service.
Use a simple 1 to 5 score. A low score means that area may be the first bottleneck to fix.
Offer clarity
Can a visitor quickly explain what you do, who it is for, and why your team is credible?
Page conversion
Are the headlines, proof, calls to action, forms, and mobile layouts moving visitors toward contact?
SEO coverage
Do your service, location, problem, and comparison pages answer the searches your buyers use?
Form quality
Do forms collect enough context without making prospects work too hard to finish?
Sales follow-up
Are new inquiries routed, called, logged, and followed up before interest cools off?
Reporting loop
Can you connect source, lead quality, booked calls, opportunities, and rejected leads?
Execution capacity
Does the team have the web, design, SEO, scripting, calling, and reporting capacity to keep improving?
How to read the score
The lowest score usually points to the safest next push.
If lead quality scores lowest
Review what makes a lead worth paying for, then tighten targeting, qualification, and sales handoff.
If conversion scores lowest
Review the landing page conversion framework before spending more on traffic.
If follow-up scores lowest
Review the follow-up case study or the sales follow-up page.
Next action map
Turn the worksheet into a service path.
The checklist should lead to a concrete next move, not a vague list of issues.
Request a free auditAsk ZDH to review the highest-risk area and map the first practical fix.Lead generationUse this when the score points to targeting, lead quality, or sales-ready volume.Web designUse this when the score points to page structure, proof, forms, or mobile conversion.SEOUse this when the score points to thin service pages, weak local relevance, or missing search paths.TelemarketingUse this when the score points to slow callback, weak qualification, or inconsistent lead response.Outsourced teamUse this when the score points to missing execution capacity across several roles.
Checklist FAQ
Common questions before using the worksheet
Who should use this marketing audit checklist?
Use it when leads are weak, the website is not converting, SEO pages feel thin, or sales follow-up is inconsistent.
Does the checklist replace a full audit?
No. It helps organize the first review so a deeper audit or strategy call can focus on the highest-value bottleneck.
Can ZDH review the checklist with us?
Yes. Send the current bottleneck and ZDH Consulting can help turn the worksheet into a practical next-step plan.