Buyer fit
Does the lead match the industry, company size, geography, role, or customer profile you can serve well?
Lead quality checklist
Score whether your leads are actually worth following up.
Use this printable checklist before buying more leads or increasing campaign spend. The goal is to separate real opportunity from empty activity.
Printable worksheet
Use the prompts below in a planning meeting, then send ZDH the lowest-scoring area.
5ChecksPrintReady
Worksheet
Score each item from 1 to 5.
1 means weak or unclear. 5 means clear, documented, and consistently used.
Intent signal
Did the prospect take an action that shows real interest, urgency, or active comparison?
Contact quality
Is the name, email, phone, company, and preferred follow-up path usable by the sales team?
Qualification context
Does the lead include budget, need, timeline, service interest, or problem details?
Handoff readiness
Is there a clear owner, script, response time, status, and next-step rule?